How to get more Leads by integrating an Omnichannel Strategy

“Omnichannel Commerce, Not Just E-Commerce. The integration of online, offline, logistics and data across a single value chain. Data collected is used to streamline processes and create more accurate customer profiles to personalized shopping experiences.”

– Jack Ma


The theme of the Omnichannel Customer Experience doesn’t represent anything new in the web world and should be something established for those who collect users through digital channels.


The way an Omnichannel Strategy is implemented depends on the channels that you want to integrate. Essentially, Omnichannel means the integration of all the web channels manned by making the user experience a “seamless solution”, where the visitor finds the same information (including personal information entered by him) in the transition between different platforms (e.g. in the transition from the messenger chatbot to the site, up to the contact form).


When it comes to reaching new customers, all companies producing goods and services must consider two main drivers:

  • the multitude of devices from which you can browse online
  • the type of users with different needs and preferences


Solutions already exist: self-adaptive CMS platforms to different devices and data screening (e.g. cookies) that filter the interests of customers and that can be useful for guiding online advertising campaigns.


So what is the difficulty in designing an omnichannel integration?

The difficulty lies in designing the user experience in all its steps between the different platforms while creating an integrated backend that collects the aggregate data and organizes it.


Today’s solutions are often well designed to provide a good user experience on the platform but do not proactively propose native integration with other platforms.

In other words:

  • online platforms are designed to adapt natively to any type of screen
  • advertising campaigns, thanks to the user browser activity (e.g. cookies), directly touch those who are already product sensitive


In fact, the problem is that although the platforms are beautiful and functional thanks to the technologies described above, they are often not integrated with “the next step” and the company loses potential leads.


Mapadore has developed a very simple solution that can be integrated with any site in order to do not lose the potential lead, starting from the concrete experience of a client who had expressed this need.


The client in question is a real estate agency with a well-maintained site and a good customer portfolio. The company, however, was dissatisfied with the percentage of leads that actually passed from filling out the form on the site to the appointment set by a phone call.


For this specific customer, a lead is materialized if the web-user had requested to book an appointment with the real estate agent. Before the intervention of Mapadore, the percentage of users who made the appointment compared to the one that actually asked to be contacted was 55%.


The collected data made us understand how the problem used to reside in the call reservation process: the web user requests a call, the marketing directs the request to the call center, the operator calls and sets an appointment. Too many steps that could last even days and risked losing the opportunity.


Mapadore solved this problem thanks to an “adaptive” form that integrates the site, the CRM, agents ‘agendas and the potential clients’ social networks: the user himself compiles the contact form that already offers him some optimal dates to meet agent based on the latter’s calendar. If the potential customer should fill out the form directly using the social log, the Mapadore algorithm will be able to find the best match between agent and user based on the characteristics of both.

Once the appointment has been set, the user will be automatically saved in the CRM, without requiring any type of manual activity from the agency operator.


Result: with the possibility of directly booking an appointment with the agent, and skipping the call center step, the percentage of managed customers increased to 87%. Basically: -33% of customers lost.


The principle of omnichannel integration is applicable to any industry and to any company that has an online lead acquisition activity. The aim of Mapadore remains the same: to create added value by helping companies to sell more and better, simplifying processes.


Mapadore, your guide in the sales journey.


Intrigued by our solutions? Try Mapadore.

What's your reaction?


  • oprolevorter
    Posted 9 August 2019 00:26 0Likes

    I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…

  • visit homepage
    Posted 10 August 2019 03:13 0Likes
  • ا ﺗﺴﻠﯿﺖ ﺳ ﺳﺘﻨﺪ ﻔﺎرش
    Posted 10 August 2019 08:29 0Likes

    I enjoy your writing style genuinely enjoying this web site.

  • Saffron dealer
    Posted 10 August 2019 19:57 0Likes

    An impressive share, I just given this onto a colleague who was doing a bit of evaluation on this. And he in fact purchased me breakfast because I discovered it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to debate this, I really feel strongly about it and love studying extra on this topic. If attainable, as you grow to be experience, would you thoughts updating your blog with more particulars? It’s extremely helpful for me. Huge thumb up for this blog post!

  • site url
    Posted 11 August 2019 06:11 0Likes

    Somebody essentially help to make seriously posts I would state. This is the first time I frequented your web page and thus far? I amazed with the research you made to create this particular publish incredible. Great job!

  • webpage
    Posted 12 August 2019 09:00 0Likes

    Hello. magnificent job. I did not anticipate this. This is a excellent story. Thanks!

  • buy cannabis in Europe
    Posted 12 August 2019 23:06 0Likes

    Hiya very nice website!! Man .. Beautiful .. Amazing .. I will bookmark your site and take the feeds alsoKI am satisfied to search out numerous useful info right here within the submit, we want work out extra strategies in this regard, thank you for sharing. . . . . .

  • have a peek here
    Posted 13 August 2019 12:35 0Likes

    I would like to thnkx for the efforts you’ve put in writing this site. I am hoping the same high-grade web site post from you in the upcoming also. In fact your creative writing skills has encouraged me to get my own web site now. Actually the blogging is spreading its wings quickly. Your write up is a good example of it.

  • more info
    Posted 14 August 2019 07:05 0Likes

    Heya! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no back up. Do you have any methods to protect against hackers?

  • Where To Buy New York Driving License
    Posted 14 August 2019 12:49 0Likes

    Great post. I was checking continuously this blog and I am impressed! Extremely useful info particularly the last part 🙂 I care for such information a lot. I was seeking this certain information for a long time. Thank you and best of luck.

  • visit their website
    Posted 15 August 2019 00:09 0Likes

    Wow! Thank you! I constantly wanted to write on my website something like that. Can I include a portion of your post to my website?

  • more help
    Posted 15 August 2019 01:09 0Likes

    An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers

  • click
    Posted 15 August 2019 05:01 0Likes

    Hey, you used to write fantastic, but the last several posts have been kinda boringK I miss your tremendous writings. Past several posts are just a little bit out of track! come on!

  • e-Learning
    Posted 15 August 2019 11:42 0Likes

    Thanks for the auspicious writeup. It in fact was once a amusement account it. Glance advanced to far brought agreeable from you! However, how can we keep up a correspondence?

  • Strategy
    Posted 15 August 2019 17:23 0Likes

    Very nice post. I just stumbled upon your weblog and wished to say that I’ve truly loved browsing your weblog posts. After all I will be subscribing on your feed and I’m hoping you write once more soon!

  • Link here
    Posted 16 August 2019 04:54 0Likes

    Hello.This article was really interesting, particularly since I was searching for thoughts on this matter last Monday.

  • get redirected here
    Posted 16 August 2019 11:43 0Likes

    There is noticeably a bundle to know about this. I assume you made certain nice points in features also.

  • sites
    Posted 17 August 2019 13:02 0Likes

    It’s appropriate time to make some plans for the future and it’s time to be happy. I have read this post and if I could I want to suggest you few interesting things or advice. Maybe you could write next articles referring to this article. I desire to read more things about it!

  • a course in miracles books
    Posted 17 August 2019 21:13 0Likes

    Keep up the fantastic work, I read few content on this website and I believe that your web site is rattling interesting and has got circles of superb information.

  • male enhancement herbal medicine
    Posted 18 August 2019 02:22 0Likes

    of course like your web-site however you need to check the spelling on quite a few of your posts. Several of them are rife with spelling problems and I find it very bothersome to tell the reality then again I will certainly come again again.

  • jesus
    Posted 18 August 2019 05:09 0Likes

    Nice read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch since I found it for him smile Therefore let me rephrase that: Thanks for lunch! “A thing is not necessarily true because a man dies for it.” by Oscar Fingall O’Flahertie Wills Wilde.

  • david hoffmeister
    Posted 18 August 2019 13:32 0Likes

    You made some decent points there. I looked on the internet for the subject and found most people will agree with your website.

  • colourful
    Posted 18 August 2019 20:30 0Likes

    Great work! This is the kind of info that are supposed to be shared around the net. Disgrace on Google for not positioning this post higher! Come on over and talk over with my site . Thank you =)


  • paperback
    Posted 18 August 2019 21:34 0Likes

    Definitely imagine that that you stated. Your favorite reason appeared to be on the internet the simplest factor to remember of. I say to you, I certainly get annoyed whilst other folks think about concerns that they plainly don’t recognize about. You managed to hit the nail upon the highest and defined out the entire thing without having side effect , people could take a signal. Will likely be again to get more. Thanks

  • quickbooks create accountants copy
    Posted 19 August 2019 05:34 0Likes

    Good ?V I should certainly pronounce, impressed with your web site. I had no trouble navigating through all the tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Excellent task..

  • fish art
    Posted 20 August 2019 10:58 0Likes

    I as well as my guys were looking through the nice things located on the website and then unexpectedly came up with a horrible feeling I had not expressed respect to the web blog owner for those techniques. The guys appeared to be so warmed to read all of them and now have extremely been using those things. Many thanks for indeed being quite considerate and for obtaining variety of wonderful themes millions of individuals are really desirous to discover. Our own honest apologies for not saying thanks to sooner.

Leave a comment