La nostra esperienza: 5 occasioni concrete per perdere un cliente

In occasione della nostra partecipazione a CX2020, ci è stato chiesto di raccontare con un approfondimento quello che facciamo.

Noi però siamo partiti dai problemi che risolviamo ai nostri clienti. Tra i tanti problemi che affrontiamo, uno ci sta particolarmente a cuore: perdere clienti.

Abbiamo quindi raccontato i 5 (+1 bonus) casi molto concreti che abbiamo incontrato nella nostra esperienza in cui è facile perdere un potenziale cliente o un cliente storico.

Mediamente un’azienda perde dal 10% al 25% della propria base clienti ogni anno.

Per un’azienda il rinnovamento della propria base clienti è un processo inevitabile. E’ fondamentale, però, minimizzarlo dato che acquisire un nuovo cliente costa mediamente 5-10 volte in più di mantenerne uno già attivo.

Ecco le situazioni:

  1. Qualificazione non corretta del cliente
  2. Trascurare il cliente ed essere disorganizzati
  3. Dare un’idea sbagliata della nostra azienda al cliente
  4. Non dare la giusta priorità ai clienti
  5. Far parlare il cliente con le persone sbagliate
  6. BONUS

Per ognuna di queste abbiamo raccontato le situazioni concrete, alcune possibili soluzioni e le lesson learned che abbiamo portato a casa in questi anni.

Leggi tutti i casi completi su CMI Magazine!

What's your reaction?


  • oprolevorter
    Posted 9 August 2019 03:28 0Likes

    Thanks for sharing superb informations. Your site is so cool. I’m impressed by the details that you have on this blog. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my friend, ROCK! I found just the information I already searched all over the place and simply couldn’t come across. What a great web site.

  • see
    Posted 10 August 2019 03:33 0Likes

    Deference to website author, some superb entropy.

  • ﺧ ﻣﺤﮏ ﮔ ﯿﺮﯾﻪ ﺗ ﻞ ﺎج
    Posted 10 August 2019 09:48 0Likes

    I was just looking for this information for a while. After six hours of continuous Googleing, finally I got it in your website. I wonder what’s the lack of Google strategy that don’t rank this kind of informative web sites in top of the list. Normally the top websites are full of garbage.

  • Organic saffron
    Posted 10 August 2019 20:17 0Likes

    I view something genuinely special in this site.

  • go to this website
    Posted 11 August 2019 06:31 0Likes

    What’s Happening i am new to this, I stumbled upon this I have found It absolutely helpful and it has helped me out loads. I hope to contribute & help different customers like its aided me. Great job.

  • read more about
    Posted 12 August 2019 09:20 0Likes

    Very interesting information!Perfect just what I was looking for!

  • buy ROVE vape cartridges
    Posted 12 August 2019 23:27 0Likes

    You can certainly see your enthusiasm in the work you write. The world hopes for more passionate writers like you who are not afraid to say how they believe. Always follow your heart.

  • useful link
    Posted 13 August 2019 12:55 0Likes

    Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it

  • link
    Posted 14 August 2019 07:26 0Likes

    I’ve recently started a blog, the info you offer on this website has helped me tremendously. Thanks for all of your time & work.

  • Immigration To Canada
    Posted 14 August 2019 13:09 0Likes

    Hey very cool site!! Man .. Excellent .. Amazing .. I will bookmark your website and take the feeds also…I am happy to find so many useful info here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .

  • more
    Posted 15 August 2019 00:29 0Likes

    I like the valuable information you supply for your articles. I’ll bookmark your blog and take a look at once more here regularly. I am relatively certain I will be informed a lot of new stuff right right here! Best of luck for the following!

  • you can check here
    Posted 15 August 2019 01:31 0Likes

    Hey, you used to write excellent, but the last several posts have been kinda boring… I miss your tremendous writings. Past few posts are just a little out of track! come on!

  • click site
    Posted 15 August 2019 05:23 0Likes

    My brother suggested I might like this blog. He used to be entirely right. This publish actually made my day. You can not consider simply how so much time I had spent for this information! Thank you!

  • Entrepreneurship
    Posted 15 August 2019 12:04 0Likes

    What i don’t understood is actually how you are no longer actually much more neatly-favored than you may be right now. You are very intelligent. You already know therefore significantly when it comes to this topic, made me personally consider it from so many numerous angles. Its like women and men aren’t involved unless it is one thing to do with Girl gaga! Your individual stuffs outstanding. Always take care of it up!

  • Entrepreneurship
    Posted 15 August 2019 17:43 0Likes

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  • weblink
    Posted 16 August 2019 05:16 0Likes

    I’ll immediately clutch your rss feed as I can not in finding your e-mail subscription link or e-newsletter service. Do you have any? Kindly permit me recognise so that I may just subscribe. Thanks.

  •
    Posted 16 August 2019 12:05 0Likes

    Hey very cool web site!! Guy .. Excellent .. Superb .. I will bookmark your website and take the feeds also?KI’m satisfied to seek out a lot of helpful information right here within the post, we need work out extra strategies on this regard, thank you for sharing. . . . . .

  • this site
    Posted 17 August 2019 13:23 0Likes

    I’d always want to be update on new posts on this internet site, saved to my bookmarks! .

  • acim books
    Posted 17 August 2019 21:35 0Likes

    I wish to show my thanks to this writer for bailing me out of this particular crisis. Just after browsing through the the web and obtaining opinions which were not helpful, I was thinking my entire life was gone. Existing minus the strategies to the issues you’ve resolved by way of this article content is a serious case, and the ones which may have badly affected my career if I had not discovered the blog. That capability and kindness in dealing with everything was excellent. I’m not sure what I would’ve done if I hadn’t discovered such a step like this. I can also now look ahead to my future. Thanks a lot very much for the skilled and result oriented help. I will not hesitate to propose your blog post to any person who will need guide about this problem.

  • male enhancement herbal medicine
    Posted 18 August 2019 02:42 0Likes

    I truly appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thank you again

  • david hoffmeister
    Posted 18 August 2019 05:30 0Likes

    I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  • message
    Posted 18 August 2019 13:54 0Likes

    I think other website proprietors should take this internet site as an example , very clean and excellent user friendly layout.

  • silk painting
    Posted 18 August 2019 20:53 0Likes

    You are my intake, I possess few blogs and often run out from post :). “Fiat justitia et pereat mundus.Let justice be done, though the world perish.” by Ferdinand I.


  • ebook
    Posted 18 August 2019 21:56 0Likes

    F*ckin’ amazing things here. I’m very happy to peer your article. Thank you so much and i’m taking a look forward to contact you. Will you please drop me a mail?

  • quickbooks restore company file
    Posted 19 August 2019 05:56 0Likes

    Hello, you used to write wonderful, but the last few posts have been kinda boringK I miss your great writings. Past few posts are just a bit out of track! come on!

  • bird art
    Posted 20 August 2019 11:21 0Likes

    You made some decent points there. I looked on the internet for the subject matter and found most persons will agree with your site.

Leave a comment